B2B paid media agency · San Francisco
B2B paid media built for pipeline, not MQL reports.
TB3 Digital runs LinkedIn, Google, Microsoft and Meta for B2B SaaS and tech companies as one program tied to revenue. Founded by a two-time LinkedIn Customer Advisory Board member, with $300M+ in paid media managed.
For teams spending $50K+ a month across paid channels.
Trusted by B2B teams at
What we run
Every channel your buyers use, run as one program.
We plan budget across channels by what drives pipeline, not by which platform we like best, then build, run and report on all of it.
LinkedIn Ads
Conversation Ads, Thought Leader Ads and account-based targeting that reach whole buying committees, backed by $110M+ in LinkedIn spend managed.
Paid search
Google and Microsoft Ads that capture in-market demand, with keyword strategy and account structure built around buying intent.
Meta Ads
Efficient retargeting and reach for products that sell to SMBs, held to the same pipeline standard as LinkedIn.
Performance creative
Ad copy, static creative and conversation flows written for demand, not brand, and tested every month.
Measurement
Conversion tracking and CRM reporting that tie spend to opportunities and closed-won revenue.
Why teams pick TB3
An agency that answers to your pipeline, not your ad platform.
Optimized past the MQL
We follow every lead into sales and optimize toward opportunities and deals, not cheap form fills.
Senior hands on every account
Every account is run by senior paid media operators with years of B2B experience. No junior staff fresh out of college learning on your budget.
Straight talk on budget
We tell you what's working and where you're overspending, even when the honest answer is to spend less.
Results
What happens when paid media is run for revenue.
Reputation
Reputation management software
Audited Google and LinkedIn, rebuilt both around an account-based model, and took over ongoing budget management.
Velocity Global
Global workforce platform
Took over day-to-day LinkedIn management, wrote new copy and creative, and ran ongoing bidding tests.
UpCodes
Construction compliance platform
Audited past campaigns and rebuilt targeting, creative and account structure across LinkedIn, Meta, Google and Microsoft.
Results as reported by clients in verified Clutch reviews.
5.0 from every verified client review.
Read all reviews on Clutch →“TB3 is the most reliable, knowledgeable, and personable agency I have ever worked with.”
“I have worked with them across two different organizations, and I don't want to work with any other agency out there.”
“He aligned our performance program to drive real business outcomes instead of in-platform metrics.”
Meet the founder
Trey Buchanan
Trey has spent nine years in B2B paid media, starting at the 500 Startups incubator and running paid programs for Carvana, Rippling and Ramp before founding TB3 Digital. He has twice been selected for LinkedIn's Customer Advisory Board.
- 2× LinkedIn Customer Advisory Board
- $110M+ in LinkedIn spend managed
- Seed stage to Fortune 500 clients
- Paid media for Carvana, Rippling, Ramp
Is TB3 a fit?
We keep a small roster so every account gets senior attention. Here's who we do our best work for.
Great fit
- B2B SaaS or tech selling to mid-market and enterprise
- $50K+ a month in combined ad spend across channels
- You want one partner for LinkedIn, search and Meta
- You measure marketing on pipeline and revenue
Probably not
- Consumer or B2C brands
- Combined monthly ad spend under $50K
FAQ
Questions we hear first.
- What's the minimum budget you work with?
- We partner with companies spending $50K or more a month in combined ad spend across all channels.
- How do you price engagements?
- Our fee works like tax brackets. Each tier of monthly ad spend is billed at its own rate, and higher tiers carry lower rates, so your fee scales smoothly as you grow instead of jumping at a threshold.
- Who actually runs my account?
- A team of senior paid media specialists, each with years of hands-on B2B experience. No one fresh out of college, and you work with the same people from kickoff onward.
- Do you produce the ads, or just manage them?
- Both. We write the copy, build the static creative and design Conversation Ad flows in-house, then test and iterate every month.
- How do you measure success?
- Pipeline and revenue first. We connect ad data to your CRM so we can report on opportunities and closed-won deals, not just cost per lead.
Let's find the pipeline hiding in your paid media.
Book a strategy call. We'll look at what's working, where budget is leaking, and what we'd change in the first 90 days.